Since 2017, I am a main subcontractor of a big consulting company in Warsaw in a long-term advertising project for a middleweight Polish diary product company (it processes est. 250.000 milk daily).
My task was to create and manage a 20-month advertising campaign: a new logo, a tagline, color scheme, and production of materials released in paper press, TV, online publishers, and outdoor advertising.
I successfully pitched my ideas to stakeholders and delivered the product, going through the process of acceptance of the middleman company. I can efficiently collaborate with external team.
Here are some examples of my commercial work: short animations on alpha for a lifestyle TV show, educational shorts for kids, a cookbook promoting client’s products, an animated 15 s TV spot.
As a part of the campaign, I also produced billboards, citylights, banners, flyers,pop-up podium prints and media packs.
Animations for TV Infotainment Show
Animations for the full season of Polish TV program “Aktywny Ranking” broadcasted by TVN Style (2015-2016) .
The brief:
To create a logo and visually striking short animations on alpha, capturing the variety of life style topics provided by the producer, that will be incorporated into a dynamic TV show.
The vision:
The program is targeted for young adult demographics who like to be fed with quick chunks of information about dating, diets, sports, hangover cure, hot tourist destinations. The animations keep up with the pace and provide a visual introduction into the topics. The color scheme and the logo are inspired by the vintage informational shows.
Cook Book
The brief:
To write, design and produce a cook book promoting client’s products: cottage cheese and buttermilk.
The vision:
The products are used in traditional Polish cuisine so they are associated with fat-rich, unhealthy cooking. I wanted to present them in a modern and appealing design, with the use of bold layout and – in photography of the meals – unexpected angles and color schemes.
TV Commercial – Diary Products
The brief:
To create an animated 15 s spot following the brief of the outside contractor.
The vision:
The friendly characters encompass the core concept of the campaign: honesty. The hospitality of the woman representing the values of the brand is emphasized by the contrasting severeness of unwelcoming winter.
Motion Opening for a TV Show
The Brief:
To create a logo and a motion opening for a TV show about cooking.
The Vision:
The show’s main appeal is the host so her animated self is a central figure of the opening. The limited color scheme matches her signature hairstyle.